fbpx

Immogo, the specialist in real estate communication

Onroerend goed-communicatie FrankrijkSelling a house is an art in itself. An important part of the job is real estate communication. For houses in France this is a lot more complex than in many other European countries. The market in France is much less transparent, with real estate agents trying to outdo each other and also having to compete with both the notaries and their clients: the private sellers themselves. After all, many owners try to save 5 to 6% commission by finding a buyer themselves – without a broker.

As a result of the fierce competition between brokers, there is no site that – like for instance Funda.nl in the Netherlands – makes the market almost 100% transparent. Real estate agents do not want to share their portfolio online without restrictions, for fear that their competitors will try to poach their clients.

Real estate communication is too much of an investment

Another important problem is that brokers in France are not prepared to invest in their clients. With a few exceptions, especially in the higher price ranges. We can see the lack of motivation from the presentations that the real estate agents produce in the field of real estate communication. Poor pictures, brief descriptions, no presentation advice, for example with home styling. In other countries this is much more evolved. As a result, all the houses on sites outside of France are neatly arranged and super clean on the photo, with only tasteful (and noncommittal) art on the walls.

Why don’t the

Read moreImmogo, the specialist in real estate communication