It’s not easy to write a good description. Some real estate agents are very good at this and can present a home in the best possible light without lying. You can achieve good results on your own as well, by following a few simple rules. <\/strong><\/p>\n\n Start with the basics.<\/strong> A good sales description is structured logically: start with the big picture before diving into the details. Most websites and Facebook groups only allow a few lines in the initial preview. It\u2019s in those first few lines that you need to grab the reader\u2019s attention and make your main selling point. Use a clear, concise title that highlights your best selling point (\u201cBeautiful villa with a heated pool\u201d or \u201cRenovated farmhouse in a very quiet location\u201d), followed by a short description. <\/p>\n\n Your listing appears on several websites. So be sure to include geographic information to help search engines accurately identify your listing. There will be hundreds of listings with terms like “renovated farmhouse” or “beautiful villa.” People searching on Google will quickly narrow down their search with more specific terms, such as \u201csmall farmhouse in Bergerac\u201d or \u201cvilla in Fr\u00e9jus.\u201d At the same time, not everyone will be able to locate every village in France on a map. So, especially if you\u2019re in a relatively unknown town, such as \u201cArnac-la-Poste\u201d or \u201cTir\u00e9e-la-Chasse,\u201d be sure to list a few well-known nearby towns and cities right from the start. Including distances, if possible. This will increase your chances of being found and read. <\/p>\n\n The description of the details can be presented as a list. Don\u2019t bother describing the floor plan in words (to the left of the entryway is the kitchen; as you walk through it, you\u2019ll find the living room on the right and the restroom on the left). That doesn\u2019t add anything\u2014instead, include a photo of the floor plan if you have one. However, stick to the logical order of a tour. Go into detail only if it\u2019s truly interesting. For example: Entryway with closet and restroom. Living room (26 m\u00b2) with sliding glass doors opening onto a west-facing terrace. Separate, fully equipped kitchen with a steam oven and a full-size refrigerator. Large bedroom (5\u00d75) with walk-in closet and private bathroom.<\/em> Etc. Describe all the interior rooms first, then the garden and outbuildings. Keep the same order for the photos so that the reader can follow along with your written tour through the images. <\/p>\n\n Sometimes you come across texts where each room is described with mention of its exposed-beam ceiling and double-glazed windows. This makes the text unnecessarily wordy. Instead, mention it just once – at the beginning or end of the text – by stating that \u201cmost rooms have exposed-beam ceilings and double-glazed windows.\u201d <\/p>\n\n You conclude your description with the important but less spectacular details, such as the type of central heating, a possible satellite connection, or hookup to the sewer system. It\u2019s generally not necessary to specify that there is electricity and running water; the reader has already understood this from the phrase \u201cmodern kitchen.\u201d <\/p>\n\n If you need help writing a clear and comprehensive text – or translating one – use our Immobot text generator. https:\/\/immogo.com\/en\/ad-generator-with-ai\/ You want to advertise your property, that makes sense. But be careful not to get carried away and write a flowery description full of real estate agency clich\u00e9s. AI-tools like Gemini and ChatGPT fall into the same trap: they write what they think an advertisement should sound like. You always see the same phrases: \u201cImagine living in this exceptional setting,\u201d \u201cRare for the area,\u201d \u201cOne-of-a-kind opportunity,\u201d and so on. Provide a clear and complete description It’s not easy to write a good description. Some real estate agents are very good at this and can present a home in the best possible light without lying. You can achieve good results on your own as well, by following a few simple rules. Start with the basics. […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","footnotes":""},"class_list":["post-9404","page","type-page","status-publish","hentry","pmpro-has-access","beehive-post"],"yoast_head":"\nHelp search engines.<\/strong><\/h2>\n\n
Use a logical order.<\/strong> <\/h2>\n\n
Watch out for repetitions.<\/strong> <\/h2>\n\n
Finish with the details.<\/strong> <\/h2>\n\n
Artificial Intelligence for Writing and Translation<\/h2>\n\n
Watch out for the advertising trap<\/h2>\n\n
This article is part of the series<\/em>