What AI does to your property listing \u2014 and how to fix it<\/title>\n<style>\n @import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,700;1,400&family=Source+Serif+4:ital,wght@0,300;0,400;1,300&family=DM+Sans:wght@400;500&display=swap');\n\n * { box-sizing: border-box; margin: 0; padding: 0; }\n\n body {\n font-family: 'Source Serif 4', Georgia, serif;\n font-size: 18px;\n line-height: 1.75;\n color: #1a1a1a;\n background: #faf9f7;\n padding: 3rem 1.5rem 6rem;\n }\n\n .article { max-width: 720px; margin: 0 auto; }\n\n .kicker {\n font-family: 'DM Sans', sans-serif;\n font-size: 12px;\n font-weight: 500;\n letter-spacing: 0.15em;\n text-transform: uppercase;\n color: #999;\n margin-bottom: 1rem;\n }\n\n h1 {\n font-family: 'Playfair Display', serif;\n font-size: clamp(28px, 5vw, 42px);\n font-weight: 700;\n line-height: 1.15;\n letter-spacing: -0.02em;\n color: #111;\n margin-bottom: 1.5rem;\n }\n\n .intro {\n font-size: 20px;\n font-weight: 300;\n line-height: 1.65;\n color: #444;\n border-left: 3px solid #111;\n padding-left: 1.25rem;\n margin-bottom: 2.5rem;\n }\n\n p { margin-bottom: 1.4rem; }\n\n h2 {\n font-family: 'Playfair Display', serif;\n font-size: 24px;\n font-weight: 400;\n font-style: italic;\n color: #111;\n margin: 3rem 0 1.25rem;\n }\n\n .comparison {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 0;\n margin: 2.5rem 0;\n border: 1px solid #ddd;\n border-radius: 4px;\n overflow: hidden;\n }\n\n .col-before, .col-after { padding: 1.5rem; }\n .col-before { background: #fff8f5; border-right: 1px solid #ddd; }\n .col-after { background: #f5f9f5; }\n\n .col-label {\n font-family: 'DM Sans', sans-serif;\n font-size: 11px;\n font-weight: 500;\n letter-spacing: 0.12em;\n text-transform: uppercase;\n margin-bottom: 1rem;\n padding-bottom: 0.5rem;\n border-bottom: 1px solid #ddd;\n }\n\n .col-before .col-label { color: #c0392b; }\n .col-after .col-label { color: #27ae60; }\n\n .ad-text {\n font-family: 'DM Sans', sans-serif;\n font-size: 14px;\n line-height: 1.7;\n color: #333;\n }\n\n .ad-text .ad-title { font-weight: 500; font-size: 15px; color: #111; margin-bottom: 0.75rem; }\n .ad-text .ad-location { font-size: 13px; color: #666; margin-bottom: 0.25rem; }\n .ad-text .ad-price { font-size: 20px; font-weight: 700; color: #111; margin-bottom: 1rem; }\n .ad-text .ad-section-label {\n font-size: 10px; font-weight: 500; letter-spacing: 0.1em;\n text-transform: uppercase; color: #aaa; margin: 1rem 0 0.4rem;\n }\n .ad-text p { margin-bottom: 0.6rem; font-size: 14px; }\n\n .emoji-parade { font-size: 16px; line-height: 2; letter-spacing: 0.05em; }\n\n .annotation {\n background: #fff3cd;\n border-left: 3px solid #f0a500;\n padding: 0.6rem 0.9rem;\n font-family: 'DM Sans', sans-serif;\n font-size: 13px;\n color: #555;\n margin: 0.5rem 0 0.75rem;\n border-radius: 0 4px 4px 0;\n }\n .annotation strong { color: #c0392b; }\n\n .rule {\n background: #eaf7ec;\n border-left: 3px solid #27ae60;\n padding: 0.6rem 0.9rem;\n font-family: 'DM Sans', sans-serif;\n font-size: 13px;\n color: #2d6a38;\n margin: 0.5rem 0 0.75rem;\n border-radius: 0 4px 4px 0;\n }\n .rule strong { color: #1a5c28; }\n\n .cta-box {\n background: #111;\n color: #fff;\n padding: 2rem;\n border-radius: 4px;\n margin-top: 3rem;\n font-family: 'DM Sans', sans-serif;\n }\n .cta-box h3 {\n font-family: 'Playfair Display', serif;\n font-size: 22px; font-weight: 400; font-style: italic;\n margin-bottom: 0.75rem; color: #fff;\n }\n .cta-box p { font-size: 15px; color: #ccc; margin-bottom: 1.25rem; line-height: 1.6; }\n .cta-link {\n display: inline-block; background: #fff; color: #111;\n text-decoration: none; padding: 10px 20px; font-size: 14px; font-weight: 500; border-radius: 3px;\n }\n\n @media (max-width: 640px) {\n .comparison { grid-template-columns: 1fr; }\n .col-before { border-right: none; border-bottom: 1px solid #ddd; }\n }\n<\/style>\n<\/head>\n<body>\n<article class=\"article\">\n\n <p class=\"kicker\">Immogo \u2014 Selling well starts with writing well<\/p>\n\n <p class=\"intro\">More and more sellers are using ChatGPT or a similar tool to write their listing. The result is often worse than what they would have written themselves. Here is why. And how to do better.<\/p>\n\n <p>Every week I see listings pass through my Facebook groups that are clearly AI-generated. They are immediately recognisable: cascades of emojis, a superlative in every sentence, lyrical descriptions of evenings by the fireplace, and at the end, almost without fail, the instruction \"Do not wait, visit today!\"<\/p>\n\n <p>The problem is not AI itself. The problem is that a general-purpose AI, without precise instructions, produces text optimised to sound convincing anbd to please the seller, not to be useful to a buyer. When there is not enough useful information, the AI-bot fills the space with manufactured emotions and hollow formulas, precisely because it has learned that this style is common in property listings. It is basically reproducing real estate blurp.<\/p>\n\n <p>The result, especially in my group with hundreds of listings to scroll through: after the fifth listing that asks you to imagine living in this beautifull abode and promises unforgettable evenings in the flower-filled garden, a glass of excellent French wine within reach, buyers disengage and only read the figures in bold.<\/p>\n\n <h2>A typical example<\/h2>\n\n <p>I composed the text on the left from two real listings submitted to my group. The geographical names have been changed to protect the anonymity of the authors, whose intentions were entirely honorable.<\/p>\n\n <div class=\"comparison\">\n <div class=\"col-before\">\n <div class=\"col-label\">Before \u2014 AI-generated text<\/div>\n <div class=\"ad-text\">\n\n <p class=\"emoji-parade\">\ud83c\udfe1\u2728\ud83d\udcab\ud83c\udf3f\ud83d\udd11<\/p>\n <p class=\"ad-title\">GUARANTEED DREAM HOME \u2014 CHARMING HOUSE WITH BREATHTAKING VIEWS AND HEATED POOL!<\/p>\n <div class=\"annotation\"><strong>Problem:<\/strong> \"Guaranteed dream home\" \u2014 the seller decides for the buyer. \"Breathtaking views\" is a promise rarely kept. And the price? Nowhere to be found.<\/div>\n\n <p>Come and discover this magnificent character property, completely renovated with love and authenticity, nestled in a wonderfully peaceful setting offering a breathtaking panoramic view over the surrounding countryside and the wooded hills of the Quercy Blanc.<\/p>\n <div class=\"annotation\"><strong>Problem:<\/strong> \"Renovated with love and authenticity\": the AI does not tell us what exactly was renovated, or when. \"Nestled\": an absolute cliche. This paragraph contains no concrete facts whatsoever.<\/div>\n\n <p>Mornings begin on the terrace, facing an open sky, while the birds greet you with their song. Afternoons are spent by the pool. And evenings are devoted to admiring the play of light at sunset, or in winter, snuggling up by the warmth of the wood-burning stove, surrounded by loved ones.<\/p>\n <div class=\"annotation\"><strong>Problem:<\/strong> This entire paragraph does not describe the house. It describes an imaginary life. This is a holiday brochure, not a property listing.<\/div>\n\n <p>Complete, quality features:<br>\n \ud83d\udecb\ufe0f Spacious bright living room with exposed beams and fireplace<br>\n \ud83c\udf73 Fully equipped open-plan kitchen<br>\n \ud83d\udecf\ufe0f 4 bedrooms including a master suite<br>\n \ud83d\udebf 2 bathrooms<br>\n \ud83d\udcbc Practical utility room<br>\n \ud83c\udf33 5,500 m\u00b2 plot with mature landscaped garden<br>\n \ud83c\udfca Heated pool (heat pump) with large terrace<br>\n \ud83d\ude97 Double garage<\/p>\n <div class=\"annotation\"><strong>Problem:<\/strong> Bullet-point inventory with emojis, no hierarchy or context. The size of the pool? The surface area of the living room? Unknown.<\/div>\n\n <p>Ideally located close to all amenities, this exceptional property offers a rare blend of comfort, tranquillity and open space, while remaining just a stone's throw from civilisation.<\/p>\n <div class=\"annotation\"><strong>Problem:<\/strong> \"Ideally located close to all amenities\" is the emptiest formula in property vocabulary. Where exactly? How far? People looking for a country house want to know how many minutes to the nearest shop. \"Can I go get my croissants on foot?\".<\/div>\n\n <p>Price: <strong>385,000 euros<\/strong> \u2014 This exceptional property deserves your attention. DO NOT WAIT, VISIT TODAY!<\/p>\n <div class=\"annotation\"><strong>Problem:<\/strong> \"Do not wait, visit today\" is false urgency that irritates rather than motivates. The price should have appeared at the top of the listing, not as a conclusion. All it is missing is \"haven of peace & quiet\" and \"rare opportunity\".<\/div>\n\n <p class=\"emoji-parade\">\ud83d\udcde\ud83c\udfe0\ud83d\udc9a\ud83c\udf1f\ud83e\udd1d<\/p>\n <\/div>\n <\/div>\n\n <div class=\"col-after\">\n <div class=\"col-label\">After \u2014 written to Immogo standards<\/div>\n <div class=\"ad-text\">\n\n <p class=\"ad-location\">Castelnau-sur-C\u00e9l\u00e9, 46330<\/p>\n <p class=\"ad-price\">385,000 euros<\/p>\n <div class=\"rule\"><strong>Rule:<\/strong> Town, postcode and price at the top. In a Facebook group where people scroll through hundreds of listings, these three elements must be visible without scrolling.<\/div>\n\n <p class=\"ad-title\">Renovated stone house with heated pool on 5,500 m\u00b2, open views over the Quercy Blanc<\/p>\n <div class=\"rule\"><strong>Rule:<\/strong> The title states a fact, not a promise. No exclamation mark, no capitals. The main selling point is concrete: the pool, the plot size, the view.<\/div>\n\n <div class=\"ad-section-label\">Location<\/div>\n <p>Stone house in a quiet hamlet, 8 km from Figeac and its shops, 12 km from Cahors. Train station 9 km away (Toulouse in 1h45). Village with school and bakery 3 km away.<\/p>\n <div class=\"rule\"><strong>Rule:<\/strong> Location before description. Real distances, not \"close to all amenities\". The useful information only the seller can tell is worth ten superlatives.<\/div>\n\n <div class=\"ad-section-label\">The house<\/div>\n <p>Spacious 45m\u00b2 living room with original exposed beams and wood-burning stove. Fully equipped open-plan kitchen. Master suite with en-suite shower room. Three further bedrooms. Two bathrooms. Utility room. Oil-fired central heating, double glazing throughout.<\/p>\n <div class=\"rule\"><strong>Rule:<\/strong> Facts, not adjectives. \"45m\u00b2 living room\" says more than \"spacious bright living room\". In any case, there will be photos to show what the house and the interior look like. The text add the information photos cannot give.<\/div>\n\n <div class=\"ad-section-label\">Exterior<\/div>\n <p>5,500 m\u00b2 plot with mature landscaped garden. Heated pool (heat pump, 10x4m) with large tiled terrace. Open views over the countryside and hills, no overlooking neighbours. Stone outbuilding and double garage.<\/p>\n <div class=\"rule\"><strong>Rule:<\/strong> Concrete dimensions: \"pool 10x4m\" rather than \"magnificent pool\". \"No overlooking neighbours\" beats \"preserved setting\".<\/div>\n\n <div class=\"ad-section-label\">Technical details<\/div>\n <p>Living area: 160m\u00b2. Septic tank to current standards. Fibre optic broadband. Property tax: 1,200 euros\/year. Available right away.<\/p>\n <div class=\"rule\"><strong>Rule:<\/strong> All technical information grouped at the end. Not scattered through the text, not omitted. The serious buyer will look for it.<\/div>\n\n <\/div>\n <\/div>\n <\/div>\n\n <h2>AI can do better \u2014 if you tell it how<\/h2>\n\n <p>The problem is not artificial intelligence: it is the absence of precise instructions. An AI without guidelines produces statistically average text, which means a combination of the worst practices in property listings, but more fluently written down.<\/p>\n\n <p>A properly guided AI, however, with precise editorial rules, concrete examples and a structured interview process, can produce listings that are significantly better than what most sellers would be able to write on their own.<\/p>\n\n <p>That is exactly what we have built with the Immogo listing generator: Immobot. It applies the rules described in this article, asks the seller the right questions, and restructures existing text by removing the cliches and emojis.<\/p>\n\n <div class=\"cta-box\">\n <h3>Try the Immogo listing generator<\/h3>\n <p>Free, no registration required. Paste your existing text or answer a few questions. The tool does the rest.<\/p>\n <a class=\"cta-link\" href=\"https:\/\/immogo.com\/en\/generateur-annonces-intelligence-artificielle\/\">Launch the generator<\/a>\n <\/div>\n\n<\/article>\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What AI does to your property listing \u2014 and how to fix it Immogo \u2014 Selling well starts with writing well More and more sellers are using ChatGPT or a similar tool to write their listing. The result is often worse than what they would have written themselves. Here is why. And how to do […]<\/p>\n","protected":false},"author":7,"featured_media":6037,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-immobiliere","pmpro-has-access","beehive-post"],"yoast_head":"\n<title>What AI is doing to your real estate listings, and how to fix it - Immogo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/immogo.com\/fr\/ce-que-lia-fait-a-vos-annonces-immobilieres-et-comment-y-remedier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What AI is doing to your real estate listings, and how to fix it - Immogo\" \/>\n<meta property=\"og:description\" content=\"What AI does to your property listing \u2014 and how to fix it Immogo \u2014 Selling well starts with writing well More and more sellers are using ChatGPT or a similar tool to write their listing. 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The result is often worse than what they would have written themselves. Here is why. And how to do […]","og_url":"https:\/\/immogo.com\/fr\/ce-que-lia-fait-a-vos-annonces-immobilieres-et-comment-y-remedier\/","og_site_name":"Immogo","article_published_time":"2026-05-19T18:20:58+00:00","article_modified_time":"2026-05-21T11:40:57+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/immogo.com\/wp-content\/uploads\/2026\/05\/maison-illisible-copy.jpg","type":"image\/jpeg"}],"author":"Gregor Hakkenberg","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gregor Hakkenberg","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/immogo.com\/fr\/ce-que-lia-fait-a-vos-annonces-immobilieres-et-comment-y-remedier\/#article","isPartOf":{"@id":"https:\/\/immogo.com\/fr\/ce-que-lia-fait-a-vos-annonces-immobilieres-et-comment-y-remedier\/"},"author":{"name":"Gregor Hakkenberg","@id":"https:\/\/immogo.com\/fr\/#\/schema\/person\/130292f31c003558c6231f69309b3419"},"headline":"What AI is doing to your real estate listings, and how to fix it","datePublished":"2026-05-19T18:20:58+00:00","dateModified":"2026-05-21T11:40:57+00:00","mainEntityOfPage":{"@id":"https:\/\/immogo.com\/fr\/ce-que-lia-fait-a-vos-annonces-immobilieres-et-comment-y-remedier\/"},"wordCount":1076,"publisher":{"@id":"https:\/\/immogo.com\/fr\/#organization"},"image":{"@id":"https:\/\/immogo.com\/fr\/ce-que-lia-fait-a-vos-annonces-immobilieres-et-comment-y-remedier\/#primaryimage"},"thumbnailUrl":"https:\/\/immogo.com\/wp-content\/uploads\/2026\/05\/maison-illisible-copy.jpg","articleSection":["Publicit\u00e9 immobili\u00e8re"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/immogo.com\/fr\/ce-que-lia-fait-a-vos-annonces-immobilieres-et-comment-y-remedier\/","url":"https:\/\/immogo.com\/fr\/ce-que-lia-fait-a-vos-annonces-immobilieres-et-comment-y-remedier\/","name":"What AI is doing to your real estate listings, and how to fix it - 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\n\t\t\t\t\t\n\n\n\n\nWhat AI does to your property listing \u2014 and how to fix it<\/title>\n<style>\n @import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,700;1,400&family=Source+Serif+4:ital,wght@0,300;0,400;1,300&family=DM+Sans:wght@400;500&display=swap');\n\n * { box-sizing: border-box; margin: 0; padding: 0; }\n\n body {\n font-family: 'Source Serif 4', Georgia, serif;\n font-size: 18px;\n line-height: 1.75;\n color: #1a1a1a;\n background: #faf9f7;\n padding: 3rem 1.5rem 6rem;\n }\n\n .article { max-width: 720px; margin: 0 auto; }\n\n .kicker {\n font-family: 'DM Sans', sans-serif;\n font-size: 12px;\n font-weight: 500;\n letter-spacing: 0.15em;\n text-transform: uppercase;\n color: #999;\n margin-bottom: 1rem;\n }\n\n h1 {\n font-family: 'Playfair Display', serif;\n font-size: clamp(28px, 5vw, 42px);\n font-weight: 700;\n line-height: 1.15;\n letter-spacing: -0.02em;\n color: #111;\n margin-bottom: 1.5rem;\n }\n\n .intro {\n font-size: 20px;\n font-weight: 300;\n line-height: 1.65;\n color: #444;\n border-left: 3px solid #111;\n padding-left: 1.25rem;\n margin-bottom: 2.5rem;\n }\n\n p { margin-bottom: 1.4rem; }\n\n h2 {\n font-family: 'Playfair Display', serif;\n font-size: 24px;\n font-weight: 400;\n font-style: italic;\n color: #111;\n margin: 3rem 0 1.25rem;\n }\n\n .comparison {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 0;\n margin: 2.5rem 0;\n border: 1px solid #ddd;\n border-radius: 4px;\n overflow: hidden;\n }\n\n .col-before, .col-after { padding: 1.5rem; }\n .col-before { background: #fff8f5; border-right: 1px solid #ddd; }\n .col-after { background: #f5f9f5; }\n\n .col-label {\n font-family: 'DM Sans', sans-serif;\n font-size: 11px;\n font-weight: 500;\n letter-spacing: 0.12em;\n text-transform: uppercase;\n margin-bottom: 1rem;\n padding-bottom: 0.5rem;\n border-bottom: 1px solid #ddd;\n }\n\n .col-before .col-label { color: #c0392b; }\n .col-after .col-label { color: #27ae60; }\n\n .ad-text {\n font-family: 'DM Sans', sans-serif;\n font-size: 14px;\n line-height: 1.7;\n color: #333;\n }\n\n .ad-text .ad-title { font-weight: 500; font-size: 15px; color: #111; margin-bottom: 0.75rem; }\n .ad-text .ad-location { font-size: 13px; color: #666; margin-bottom: 0.25rem; }\n .ad-text .ad-price { font-size: 20px; font-weight: 700; color: #111; margin-bottom: 1rem; }\n .ad-text .ad-section-label {\n font-size: 10px; font-weight: 500; letter-spacing: 0.1em;\n text-transform: uppercase; color: #aaa; margin: 1rem 0 0.4rem;\n }\n .ad-text p { margin-bottom: 0.6rem; font-size: 14px; }\n\n .emoji-parade { font-size: 16px; line-height: 2; letter-spacing: 0.05em; }\n\n .annotation {\n background: #fff3cd;\n border-left: 3px solid #f0a500;\n padding: 0.6rem 0.9rem;\n font-family: 'DM Sans', sans-serif;\n font-size: 13px;\n color: #555;\n margin: 0.5rem 0 0.75rem;\n border-radius: 0 4px 4px 0;\n }\n .annotation strong { color: #c0392b; }\n\n .rule {\n background: #eaf7ec;\n border-left: 3px solid #27ae60;\n padding: 0.6rem 0.9rem;\n font-family: 'DM Sans', sans-serif;\n font-size: 13px;\n color: #2d6a38;\n margin: 0.5rem 0 0.75rem;\n border-radius: 0 4px 4px 0;\n }\n .rule strong { color: #1a5c28; }\n\n .cta-box {\n background: #111;\n color: #fff;\n padding: 2rem;\n border-radius: 4px;\n margin-top: 3rem;\n font-family: 'DM Sans', sans-serif;\n }\n .cta-box h3 {\n font-family: 'Playfair Display', serif;\n font-size: 22px; font-weight: 400; font-style: italic;\n margin-bottom: 0.75rem; color: #fff;\n }\n .cta-box p { font-size: 15px; color: #ccc; margin-bottom: 1.25rem; line-height: 1.6; }\n .cta-link {\n display: inline-block; background: #fff; color: #111;\n text-decoration: none; padding: 10px 20px; font-size: 14px; font-weight: 500; border-radius: 3px;\n }\n\n @media (max-width: 640px) {\n .comparison { grid-template-columns: 1fr; }\n .col-before { border-right: none; border-bottom: 1px solid #ddd; }\n }\n<\/style>\n<\/head>\n<body>\n<article class=\"article\">\n\n <p class=\"kicker\">Immogo \u2014 Selling well starts with writing well<\/p>\n\n <p class=\"intro\">More and more sellers are using ChatGPT or a similar tool to write their listing. The result is often worse than what they would have written themselves. Here is why. And how to do better.<\/p>\n\n <p>Every week I see listings pass through my Facebook groups that are clearly AI-generated. They are immediately recognisable: cascades of emojis, a superlative in every sentence, lyrical descriptions of evenings by the fireplace, and at the end, almost without fail, the instruction \"Do not wait, visit today!\"<\/p>\n\n <p>The problem is not AI itself. The problem is that a general-purpose AI, without precise instructions, produces text optimised to sound convincing anbd to please the seller, not to be useful to a buyer. When there is not enough useful information, the AI-bot fills the space with manufactured emotions and hollow formulas, precisely because it has learned that this style is common in property listings. It is basically reproducing real estate blurp.<\/p>\n\n <p>The result, especially in my group with hundreds of listings to scroll through: after the fifth listing that asks you to imagine living in this beautifull abode and promises unforgettable evenings in the flower-filled garden, a glass of excellent French wine within reach, buyers disengage and only read the figures in bold.<\/p>\n\n <h2>A typical example<\/h2>\n\n <p>I composed the text on the left from two real listings submitted to my group. The geographical names have been changed to protect the anonymity of the authors, whose intentions were entirely honorable.<\/p>\n\n <div class=\"comparison\">\n <div class=\"col-before\">\n <div class=\"col-label\">Before \u2014 AI-generated text<\/div>\n <div class=\"ad-text\">\n\n <p class=\"emoji-parade\">\ud83c\udfe1\u2728\ud83d\udcab\ud83c\udf3f\ud83d\udd11<\/p>\n <p class=\"ad-title\">GUARANTEED DREAM HOME \u2014 CHARMING HOUSE WITH BREATHTAKING VIEWS AND HEATED POOL!<\/p>\n <div class=\"annotation\"><strong>Problem:<\/strong> \"Guaranteed dream home\" \u2014 the seller decides for the buyer. \"Breathtaking views\" is a promise rarely kept. And the price? Nowhere to be found.<\/div>\n\n <p>Come and discover this magnificent character property, completely renovated with love and authenticity, nestled in a wonderfully peaceful setting offering a breathtaking panoramic view over the surrounding countryside and the wooded hills of the Quercy Blanc.<\/p>\n <div class=\"annotation\"><strong>Problem:<\/strong> \"Renovated with love and authenticity\": the AI does not tell us what exactly was renovated, or when. \"Nestled\": an absolute cliche. This paragraph contains no concrete facts whatsoever.<\/div>\n\n <p>Mornings begin on the terrace, facing an open sky, while the birds greet you with their song. Afternoons are spent by the pool. And evenings are devoted to admiring the play of light at sunset, or in winter, snuggling up by the warmth of the wood-burning stove, surrounded by loved ones.<\/p>\n <div class=\"annotation\"><strong>Problem:<\/strong> This entire paragraph does not describe the house. It describes an imaginary life. This is a holiday brochure, not a property listing.<\/div>\n\n <p>Complete, quality features:<br>\n \ud83d\udecb\ufe0f Spacious bright living room with exposed beams and fireplace<br>\n \ud83c\udf73 Fully equipped open-plan kitchen<br>\n \ud83d\udecf\ufe0f 4 bedrooms including a master suite<br>\n \ud83d\udebf 2 bathrooms<br>\n \ud83d\udcbc Practical utility room<br>\n \ud83c\udf33 5,500 m\u00b2 plot with mature landscaped garden<br>\n \ud83c\udfca Heated pool (heat pump) with large terrace<br>\n \ud83d\ude97 Double garage<\/p>\n <div class=\"annotation\"><strong>Problem:<\/strong> Bullet-point inventory with emojis, no hierarchy or context. The size of the pool? The surface area of the living room? Unknown.<\/div>\n\n <p>Ideally located close to all amenities, this exceptional property offers a rare blend of comfort, tranquillity and open space, while remaining just a stone's throw from civilisation.<\/p>\n <div class=\"annotation\"><strong>Problem:<\/strong> \"Ideally located close to all amenities\" is the emptiest formula in property vocabulary. Where exactly? How far? People looking for a country house want to know how many minutes to the nearest shop. \"Can I go get my croissants on foot?\".<\/div>\n\n <p>Price: <strong>385,000 euros<\/strong> \u2014 This exceptional property deserves your attention. DO NOT WAIT, VISIT TODAY!<\/p>\n <div class=\"annotation\"><strong>Problem:<\/strong> \"Do not wait, visit today\" is false urgency that irritates rather than motivates. The price should have appeared at the top of the listing, not as a conclusion. All it is missing is \"haven of peace & quiet\" and \"rare opportunity\".<\/div>\n\n <p class=\"emoji-parade\">\ud83d\udcde\ud83c\udfe0\ud83d\udc9a\ud83c\udf1f\ud83e\udd1d<\/p>\n <\/div>\n <\/div>\n\n <div class=\"col-after\">\n <div class=\"col-label\">After \u2014 written to Immogo standards<\/div>\n <div class=\"ad-text\">\n\n <p class=\"ad-location\">Castelnau-sur-C\u00e9l\u00e9, 46330<\/p>\n <p class=\"ad-price\">385,000 euros<\/p>\n <div class=\"rule\"><strong>Rule:<\/strong> Town, postcode and price at the top. In a Facebook group where people scroll through hundreds of listings, these three elements must be visible without scrolling.<\/div>\n\n <p class=\"ad-title\">Renovated stone house with heated pool on 5,500 m\u00b2, open views over the Quercy Blanc<\/p>\n <div class=\"rule\"><strong>Rule:<\/strong> The title states a fact, not a promise. No exclamation mark, no capitals. The main selling point is concrete: the pool, the plot size, the view.<\/div>\n\n <div class=\"ad-section-label\">Location<\/div>\n <p>Stone house in a quiet hamlet, 8 km from Figeac and its shops, 12 km from Cahors. Train station 9 km away (Toulouse in 1h45). Village with school and bakery 3 km away.<\/p>\n <div class=\"rule\"><strong>Rule:<\/strong> Location before description. Real distances, not \"close to all amenities\". The useful information only the seller can tell is worth ten superlatives.<\/div>\n\n <div class=\"ad-section-label\">The house<\/div>\n <p>Spacious 45m\u00b2 living room with original exposed beams and wood-burning stove. Fully equipped open-plan kitchen. Master suite with en-suite shower room. Three further bedrooms. Two bathrooms. Utility room. Oil-fired central heating, double glazing throughout.<\/p>\n <div class=\"rule\"><strong>Rule:<\/strong> Facts, not adjectives. \"45m\u00b2 living room\" says more than \"spacious bright living room\". In any case, there will be photos to show what the house and the interior look like. The text add the information photos cannot give.<\/div>\n\n <div class=\"ad-section-label\">Exterior<\/div>\n <p>5,500 m\u00b2 plot with mature landscaped garden. Heated pool (heat pump, 10x4m) with large tiled terrace. Open views over the countryside and hills, no overlooking neighbours. Stone outbuilding and double garage.<\/p>\n <div class=\"rule\"><strong>Rule:<\/strong> Concrete dimensions: \"pool 10x4m\" rather than \"magnificent pool\". \"No overlooking neighbours\" beats \"preserved setting\".<\/div>\n\n <div class=\"ad-section-label\">Technical details<\/div>\n <p>Living area: 160m\u00b2. Septic tank to current standards. Fibre optic broadband. Property tax: 1,200 euros\/year. Available right away.<\/p>\n <div class=\"rule\"><strong>Rule:<\/strong> All technical information grouped at the end. Not scattered through the text, not omitted. The serious buyer will look for it.<\/div>\n\n <\/div>\n <\/div>\n <\/div>\n\n <h2>AI can do better \u2014 if you tell it how<\/h2>\n\n <p>The problem is not artificial intelligence: it is the absence of precise instructions. An AI without guidelines produces statistically average text, which means a combination of the worst practices in property listings, but more fluently written down.<\/p>\n\n <p>A properly guided AI, however, with precise editorial rules, concrete examples and a structured interview process, can produce listings that are significantly better than what most sellers would be able to write on their own.<\/p>\n\n <p>That is exactly what we have built with the Immogo listing generator: Immobot. It applies the rules described in this article, asks the seller the right questions, and restructures existing text by removing the cliches and emojis.<\/p>\n\n <div class=\"cta-box\">\n <h3>Try the Immogo listing generator<\/h3>\n <p>Free, no registration required. Paste your existing text or answer a few questions. The tool does the rest.<\/p>\n <a class=\"cta-link\" href=\"https:\/\/immogo.com\/en\/generateur-annonces-intelligence-artificielle\/\">Launch the generator<\/a>\n <\/div>\n\n<\/article>\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What AI does to your property listing \u2014 and how to fix it Immogo \u2014 Selling well starts with writing well More and more sellers are using ChatGPT or a similar tool to write their listing. The result is often worse than what they would have written themselves. Here is why. And how to do […]<\/p>\n","protected":false},"author":7,"featured_media":6037,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite-immobiliere","pmpro-has-access","beehive-post"],"yoast_head":"\n<title>What AI is doing to your real estate listings, and how to fix it - Immogo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/immogo.com\/fr\/ce-que-lia-fait-a-vos-annonces-immobilieres-et-comment-y-remedier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What AI is doing to your real estate listings, and how to fix it - Immogo\" \/>\n<meta property=\"og:description\" content=\"What AI does to your property listing \u2014 and how to fix it Immogo \u2014 Selling well starts with writing well More and more sellers are using ChatGPT or a similar tool to write their listing. 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